Resolution for the New Year: Renew Your Online Reputation

What was your New Year’s Resolution? If it didn’t involve any steps to renew your online reputation, you’re likely missing the boat.

You really should do a web search using your name. You might be surprised at what you find.
They used to call it ego surfing, and maybe they still do. Sounds a little conceited.
The Urban Dictionary defines ego surfing as “using a search engine to find references to oneself on the Internet.” Narcissistic, right? But the point of searching your name isn’t to find all the cool stuff about you online. Quite the contrary.

As a kind of test case, one of our blog team members ego-searched his name and, among other things, unearthed a letter to the local newspaper editor he wrote several years ago. It was nothing too embarrassing, but it surprised him to find that old letter.
It’s a reminder that what goes on the Internet is there forever.

It’s All About Me

A New Year is a chance to renew your online reputation. If you searched your name on the Internet, what would you find?

You might hesitate to search for your own name, but others won’t. “Let’s face it,” said a marketing strategy consultant, Dorie Clark. “Any sane employer, customer, [or] prospective date will Google you the minute they’re serious about doing business with you.”

If there’s anything negative about you, Google will find it. Anyone who reads it will get a specific image of you, which they would probably never otherwise get.

What’s on Page One?

You get the point. Searching the Internet for your name is not an ego-stroke; it’s a necessity.
That letter to the editor appeared on the first page of Google results. When you search for anything, the first results page is the most important. 94 percent of Internet users don’t go beyond that first page. Landing on Page One is great for marketers but could be bad for an online reputation.

If you search your name and find negative content, then what? If it’s content you created – a YouTube video of your bachelor’s party, perhaps – then you control it, and your solution is simple: delete.

If you don’t control it, your best bet is to request the person who does to take it down politely. It may be as simple as telling a Facebook friend that a picture of you on his or her account might cause you some problems.

But it might not be that simple. You may need to email the site’s webmaster where the embarrassing content is published. (Try the contact page of the site in question.) If the content is libelous, point this out, but don’t make any threats.

If it isn’t libelous or embarrassing, you won’t have as much leverage, and your best bet may be suppression.

How to Renew Your Online Reputation

Renew Your Online Reputation Step #1: Be Positive

Suppression is the most effective way to fight negative search results: creating new, positive content that ranks high in search engines and pushes down the bad stuff.

If you don’t have social media accounts, it’s time to get busy. They’re an excellent way to add positive results to the first page of Google. Some basic rules: use your real name as the user name in all social media profiles. Use the same picture of yourself for each profile you fill out.
You should have active accounts on the following:

• Facebook is the Internet’s most popular social media network.
• Twitter, the SMS of the Internet.
• LinkedIn, where employers and job seekers intersect.
• YouTube is the hub for video content online.
• Instagram, where image sharing is a way of life.

Renew Your Online Reputation Step #2: Be a Blogger

Creating a blog is also an excellent tactic and should be part of your solution, especially a blog that uses your name as the domain name. It won’t cost you a cent: you can use a site like Blogger or WordPress to create a blog for free.

The great thing about blogs is that they’re a reflection of you: your thoughts, interests, and achievements. Of course, you’ll have to supply the content, but that’s where blogs help you out the most. A new post is fresh material that can rank on Google and other search engines.

As a bonus, most Internet users consider blogs highly trusted sources of information, which will be a big boost to your online reputation.

Renew Your Online Reputation Step #3: Monitor Your Footprint

They say that the price of liberty is eternal vigilance. It is also the price of a positive online presence.
Once you’ve searched your name and begun creating new, positive content, consider the last part of the Online Reputation Management equation: monitoring. It’s essential to keep track of Internet conversations and to find out if something new about you is posted.

Some tools allow you to monitor your online profile:

• Trackur is a cloud-based membership tracking service.
• Mention lets you track mentions of your name or brand.
• Google Alerts, offered by Google, sends you an email whenever it finds the results you have specified.

The Best Solution to Renew Your Online Reputation?

In establishing or rebuilding an online reputation, experience counts.
InternetReputation.com is an industry leader in Online Reputation Management. Our award-winning team has the professional insight that helps you refresh your online reputation, and our Privacy Guard tool can monitor what’s being said about you. Contact a member of the InternetReputation.com team for a free consultation.