Reputation Repair

What is reputation analysis?

Reputation analysis informs other online reputation management services by monitoring and evaluating how people perceive a personal brand reputation or company reputation online.

Effective reputation management analysis includes a number of steps, such as:

• Tracking brand mentions and online reviews
• Examining negative feedback
• Social media monitoring
• Evaluating search engine rankings of brand content
• Investigating other online platforms for insights

In today’s digital world, getting a well-rounded view of an individual’s personal online reputation or the digital presence of a business online is a critical aspect of online reputation repair and creating a positive online presence.

What is negative content removal?

Removing negative content from search results is a necessary component of online reputation repair. 

First, your ORM expert will contact the owner of the website that published harmful content. They’ll ask that the news articles or other information be taken down or updated to create positive content for your brand online.

Ideally, the website owner will comply, and the unflattering content will be removed from the website and no longer show up in search engines.

Unfortunately, getting in touch with a website owner and having them agree to remove the content that’s creating your negative online reputation are no small feats. It’s likely that the web or content owner will be unreachable or that they won’t be cooperative.

In that case, suppression tactics will be used to lower the possibility of those negative search results ranking high on the SERPs.

What is negative content suppression?

Content suppression is an SEO tactic and online reputation repair service that limits how many people find negative results about you or your brand online.

By creating positive content and promoting it to rank highly in the SERPs, your ORM strategist can suppress negative comments, negative reviews and other unflattering content in search results.

This is a helpful alternative to content removal when online platforms won’t agree to take down the negative information. By promoting content that drives a positive brand reputation and de-prioritizing poor content, you can influence how the public views your brand.

What is online content creation for digital reputation management?

Creating online content to help repair a damaged online reputation and build a positive reputation is a major aspect of ORM. This service involves many steps, including the following:

• Developing and promoting content on blogs, social media platforms and other online publications that contribute to your positive online reputation
• Using SEO principles to create high-ranking positive content that pushes down negative content
• Incorporating visuals (images, infographics, videos) to make content engaging and connect with your audience

Developing and posting the content isn’t enough to create a good online reputation, though. It’s also important to track mentions and conversations related to your brand content so you can continue to influence audience sentiment.

What is online reputation monitoring?

Monitoring an individual’s or company’s reputation online is a cornerstone of ORM. This service involves assessing feedback from your customers and audience, predicting and preparing for trends, and ensuring that your online image and personal reputation are favorable.

A big area of ORM and monitoring is watching what’s being said about you on industry-specific review sites and responding in a way that encourages more positive reviews.

While you can handle some amount of monitoring your brand online through free services like Google Alerts, ORM teams will have the tools needed to automate the process and respond immediately when there’s an online reputation issue.