What Is Online Reputation Management?

Online reputation management (ORM) is the practice of controlling and influencing how a person or company is represented and perceived online.

Today, digital information — both positive and negative — spreads fast. People form an opinion of you or your company based on what they find online in search engine results and on social media.

You can’t ignore what’s happening online.

5.35 billion people use the internet worldwide, with a majority using social media as well. And many of them are using Google Search and other search engines to research individuals and businesses. For example, over 60% of consumers do online research before making a major purchase.

Your personal brand reputation or company’s reputation acts as a trust signal to the public. It determines if others will connect with you or do business with you. If bad reviews and other types of negative content rise to the surface of Google Search results, your brand’s reputation could take a major hit.

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InternetReputation.com helps individuals control what others see when their name is searched on the internet via Google, Bing, Yahoo, and other search engines. Check out more information about our mission here.

Our services are selected based on your individual needs. We provide an analysis to create a customized plan which can include Online Privacy Management, Personal Brand Management, Reputation Management and/or Google Autosuggest campaigns. CEOs, actors and other high profile people have had access to these reputation management services for years. We bring these ORM options to individuals because everyone should have control of their own online presence.

We start by providing a free consultation, where we get to know you and your personal branding goals. We discuss which facets of your online reputation are important to you, such as preventing cyberbullying, removing negative content, building your personal brand, protecting your online privacy, etc. From there, our specialists dig deep to provide a technical analysis of your case. Once the analysis is completed, we deliver a comprehensive online reputation management strategy to accomplish your goals.

InternetReputation.com was founded on personal online reputation management. We are a U.S.-based boutique firm that takes each individual experience and creates tailored reputation management strategies. Check out our case studies to see how we have helped specific individuals with Reputation Management, Review Management and AutoSuggest cases. Your dedicated Account Manager will present you with realistic expectations, will work with you through the process, and support you after it ends with maintenance and consistent monitoring. It’s no wonder we have a 97% satisfaction rating!

Our team of experts will work with you to legally remove any negative content possible. We use whitehat seo tactics to suppress any content that cannot be removed while creating, promoting, and optimizing positive content to replace it.  We staff professional journalists to create this content and use our robust list of industry connections to feature it on authoritative websites, blogs, online journals, and more. In addition, we create and/or optimize your social media accounts such as Instagram, Pinterest, LinkedIn and Facebook. Your dedicated Account Manager will provide you with weekly progress reports and is there to assist and communicate with you every step of the way.

Your privacy is important to us. Anything discussed as well as your personal information is kept 100% confidential. We understand that people are coming to us with sensitive issues and therefore it is important not to exacerbate those feelings. We do not share your information with third parties like many other companies do. We are here to help you not complicate your situation.

The duration of a personal online reputation management campaign varies and depends heavily on the following factors:

  1. The type or mix of services you choose (reputation management, personal branding, content suppression/removal) and how aggressive you want to be with each one.
  2. The current status of your online reputation. The greater the amount of high authority content the more difficult and time consuming it is to suppress.
  3. Changes to Google’s algorithms. Our team of SEO specialists are always up to date with algorithm changes and adjust strategies as necessary. However, we cannot predict what these changes will be, nor how they will affect the work that has already been completed.
  4. The law. We operate solely with whitehat techniques and if there are changes in the law that affect how we do things we must abide by them and adjust moving forward.

We typically recommend maintenance and monitoring plans. These consist of continuation in content creation and promotion to ensure that:

  1. Any undesired information stays off the first page of Google.
  2. Your personal brand continues to grow and your positive online presence continues to develop.

Our maintenance programs consist of making subtle changes to the assets we previously created to ensure they stay fresh and relevant in different search engines like Google, Bing and Yahoo. These maintenance plans are designed to ensure that you still control your online presence once our initial campaign has been completed.

Our monitoring plans are twofold. We continue to investigate and analyze your personal brand sentiment, making recommendations if we see any red flags, as well as audit any new content that surfaces for anything potentially damaging. Want us to investigate anything more specific? We will happily customize your monitoring plan to include any additional aspects you want us to keep an eye on.

Online reputation management (ORM) is the practice of controlling and influencing how a person or company is represented and perceived online.

Today, digital information — both positive and negative — spreads fast. People form an opinion of you or your company based on what they find online in search engine results and on social media.

You can’t ignore what’s happening online.

5.35 billion people use the internet worldwide, with a majority using social media as well. And many of them are using Google Search and other search engines to research individuals and businesses. For example, over 60% of consumers do online research before making a major purchase.

Your personal brand reputation or company’s reputation acts as a trust signal to the public. It determines if others will connect with you or do business with you. If bad reviews and other types of negative content rise to the surface of Google Search results, your brand’s reputation could take a major hit.

If you’re not willing or able to protect your brand by promoting a positive online image, the repercussions could be severe:

  • Decrease in profitability
  • Diminished trust from the public
  • Extreme revenue loss
  • Higher marketing costs
  • Low rankings in search engine results
  • Poor customer engagement
  • Reduced customer and employee retention

You can’t afford to wait. Take advantage of online reputation repair when you need it most.
Business success relies on whether or not you have a good reputation online.

If you don’t think that content removal, having positive online reviews, or taking steps to build trust matter, consider these statistics:

Other online review portals that consumers frequently use include Better Business Bureau, Tripadvisor and Yelp.

It’s a mistake to ignore reviews. Harvard Business Review found that companies that fail to respond end up with fewer reviews and lower ratings than those that do.

Social media reputation management can also make or break a positive brand image. Nearly half of consumers use Facebook to evaluate businesses, and Instagram, TikTok, and YouTube are also relied on for brand research. At the same time, fake reviews are on the rise, which could make it more difficult than normal to maintain a positive reputation online.

A damaged reputation can impact the public perception so intensely that your bottom line and business growth could be affected.

Luckily, there are online reputation management experts who know exactly what to do to counteract bad publicity, kickstart reputation repair, and help you regain your competitive advantage.
Customized solutions promote a positive image of your brand online.

Your reputation management agency will provide damage control through a variety of monitoring and management strategies, such as:

  • Evaluating online sentiment to get a full picture of a client’s internet reputation
  • Online listening to be notified of any discussions, reviews, or other types of mentions of a person’s or brand’s name
  • Engaging with the online community to respond to negative customer reviews and feedback in an effort to raise satisfaction
  • Creating and promoting quality content while suppressing negative content
  • Providing management solutions in the case of a PR crisis

When you work with a reliable reputation management company, a proactive approach is used to take control of your current situation and use personalized strategies to reach your positive reputation goals.

Reputation management companies help you make an excellent first impression with your target audience.

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