How To Push Negative Search Results Down: 7 Expert ORM Strategies
If your goal is to protect your online reputation, you’re likely wondering how to push negative search results down. Continue reading to learn the top strategies.
More than ever, people turn to Google to research individuals and companies, which is where they learn all about your personal or professional success and brand.
What they find on the first page of Google search results is what shapes their opinion of who you are and your value as a job candidate, employee, colleague, member of the community, etc.
Negative Google search results — really just one or two negative search results — are all it takes to create a bad first impression. When left alone, that negative result can erode your positive online reputation, hurt your career and scare customers away from your business.
If negative content is hanging around in searches for your name, it may be time to take action and remove those negative links from search results fast.
Do you have negative content on Google? Bury and suppress negative content by calling our expert reputation management team today at 941-259-4554.
Your First Step To Burying Negative Content on Google
If you want to learn how to bury negative content on Google, it’s important to understand why those negative articles rank in the first place. Understanding why certain negative search phrases and results rank over others — and why your name pops up for different keywords — determines the time and effort it takes to remove negative search results and boost positive content.
There are a variety of reasons content ranks on search engine results pages (SERPs). The most important include the following:
- Content quality (how well content is written and displayed, if it addresses search queries, etc.)
- How relevant the content is to the search query
- How many visitors view that content regularly (site traffic)
- The number and quality of backlinks directing visitors to that content
Knowing what affects search ranking can improve your understanding of why some results are higher than others. It can also provide a better idea of why negative articles are showing up during searches for your name.
In addition to understanding what’s happening, you also have to learn how to push down that negative content and strengthen your personal brand so users have a much better chance of finding positive content about you.
Our online reputation management company and SEO experts can help you create a strategy to push negative content lower in the rankings. Call us today at 941-259-4554 for a consultation.
How To Suppress Certain Search Results Online
Changing negative results on Google and improving your first-page presence usually requires a good online reputation management (ORM) strategy. When done right, a professional online reputation management campaign combines the power of optimized asset creation, SEO best practices, and information and content removal to suppress negative results on Google. This helps strengthen your online footprint.
While ORM can sometimes take months to start achieving results, there are things you can do now to mitigate problems and repair your brand.
Here are 7 ways to suppress negative results in Google and turn things around for your reputation.
1) Start a blog.
Starting a blog can be an effective way to nudge negative Google search results off the first page. An optimized blog allows you to create fresh, useful content that grows your digital presence and gets the attention of Google crawlers. High-quality content from Google search results allows you to build authority in your industry.
The more you update your blog and highlight your expertise, the more positive and robust your reputation will become. The better content Google search has to choose from, the less likely it is that the negative results will appear.
As you write blogs, concentrate on incorporating SEO features and optimizing existing content to improve online visibility. As each search engine categorizes your content, you can attract new eyes to your web page and properties while improving your online reputation.
2) Build additional blogs on free content networks.
Free blog sites like Medium offer a golden opportunity to develop quality content around your name or business. They also provide a great way to support existing content and build authority in your given field.
Most of these blogging sites incorporate search engine optimization to give you a boost in search results. Be sure to use these features to not only highlight your knowledge but to bury negative results in Google searches.
Also, free blogs allow you to create even more positive assets to populate positive search results. In turn, these new assets help change Google results and bury negative articles that are hurting your reputation.
Here’s a helpful WordPress tutorial on setting up a free blog fast to help suppress negative results on Google:
3) Create profiles on all major social networks.
Claiming your name and brand on social is free, easy, and an effective way to expand your digital footprint. Sites like X, Facebook, LinkedIn, and TikTok are prized by Google and get the VIP treatment during searches of your name.
Creating social media accounts and updating your social feeds regularly helps build a protective barrier at the top of page one. It also helps push down any negative results haunting your brand on Google.
4) Remove images associated with negative search results from social.
Unflattering images often get posted and buried in social feeds, only to show up on Google as negative search engine results in the future. Unflattering Google results and negative feedback have damaged many reputations and can stand in the way of your goals. When that happens, they can create real problems for your personal brand, creating a negative image that hurts your reputation and kills opportunities.
Fortunately, the power to remove unwanted content and bad images from Google is often in your hands.
Take time to sort through photos on your website, social media sites, and elsewhere. Once you identify questionable photos that could be used in negative search results, take steps to remove them quickly. Doing so may provide a much-needed boost to your reputation and even more opportunities to suppress negative search results.
5) Write quality content for authorities in your industry.
One of the best ways to build a positive search presence is through guest blogging. Also, publishing useful, high-quality content on industry forums and discussion boards helps get your name in front of a much larger audience. It also strengthens your online resume and showcases your expertise on trusted third-party platforms.
What’s more, getting published on high-authority sites provides others a way to find, share and link to your content down the road. In turn, this helps strengthen your own authority and control in Google searches of your name.
6) Use visual content to increase exposure and improve engagement.
No matter the industry, people love content they can engage with. By posting more engaging images, videos and graphics, you create a cache of share-worthy assets with the potential to reach a much larger audience.
As the likes and shares grow, your content will begin to generate the web traffic and engagement Google loves.
Infographic tools like Piktochart and Infogram provide easy-to-use templates for creating the next catchy graphic for your blog. Apps like Lumen5 and Filmora can help put the finishing touches on your latest video tutorial.
7) Utilize press releases and global trends.
Press releases are commonly picked up and indexed by Google. Where most press releases go wrong is that they’re irrelevant to 99% of people online.
To get more visibility out of this valuable online tool, keep your press releases relevant to what’s trending now on sites like Google Trends, X, and World News. By doing so, your website and brand will be more likely to get picked up by other media outlets.
Using press releases to announce recent accomplishments, professional benchmarks or upcoming company events helps generate more positive press for your brand. By extension, that increased coverage helps bury negative search results that are damaging your image.
You May Need Professional Help To Improve Your Google Presence
Many individuals and brands can improve their Google rankings with the tips and best practices we just went over.
However, it’s common for there to be stubborn articles and links that just won’t budge in search rankings, including:
- Negative news articles
- Bad business reviews
- Slanderous blogs
- Unflattering comments
- Images and videos tagged to your name
When that happens, developing a strategy to bury or push down those negative Google search results may take some extra help. This is particularly true with ever-changing algorithms and the opportunity for searchers to share and spread bad news at a moment’s notice.
Getting Google search results to change for the good isn’t just a matter of posting new content and hoping for the best. Removing a bad link and looking your best online takes a robust, professional online reputation management approach.
A good ORM plan optimizes your existing assets, maximizes brand impact, and ensures you’re in control of your first-page results for the long term.
Push Down Negative Google Search Results With an ORM Strategy
A personalized ORM strategy attacks online threats from major search engines and from multiple angles. This multi-layered approach helps you bury bad Google search and negative search engine results fast and take control of your personal brand.
Customized brand management, search engine optimization, and feeding the search engines what they want work to strengthen the assets you have online.
It also creates and pushes new, positive items up in search engine results while building a first-page firewall that protects your reputation. With the help of an expert, you can remove negative Google search results easier and faster than ever before.
With ORM, you can build a stronger digital presence that not only pushes negative results off of the SERPs but also maximizes your potential and positions you for success.
To schedule a free consultation, call 941-259-4554. We’re happy to provide you with a free, personalized reputation analysis.
